Beijing BAIC Rocar Automobile Services & Trade Co. Ltd.

Beijing BAIC Rocar Automobile Services & Trade Co. Ltd. (hereinafter referred to as BAIC Rocar) was jointly established by BAIC Group (officially Beijing Automotive Industry Holding Co., Ltd.) and Ping An Insurance Company of China, Ltd.. The BAIC Motor Group Co., Ltd. holds 60% equity interests, Ping An Insurance Company of China, Ltd. holds 39.3717%, and Taizhou Chumo Equity Investment Fund Partnership holds 0.6283%.

BAIC Rocar is the automotive service and trade development platform of the BAIC Group, a company ranking 129th on the Fortune Global 500 list in 2019. It is an important part of the BAIC Group's automobile industry chain and one of the key enterprises of the BAIC Group.

  • The BAIC Group ranked 129th on the Fortune Global 500 list in 2019, and BAIC Rocar is one of its core enterprises.

    129th
  • The BAIC Group became the first state-owned enterprise in Beijing with annual receivables of RMB 500 billion.

    5000billion
  • three

    It is one of the three strategic partners of Mercedes-Benz in China.

  • 400billion

    The revenue of BAIC Rocar was nearly RMB 40 billion in 2019.
     

History
BAIC Rocar practices High, New and Characteristic development strategy of BAIC Group, creates high quality, develops new growth drivers and provides characteristic services. It is determined to draw a colorful picture of ‘Car-user Ecosystem, Intelligence-meeting Life’ in the new long march of Century-old BAIC Group.

2019

Strategy-led transformation and innovation
Guided by users, BAIC Rocar implemented the integrated development strategy, adjusted its business structure, developed new business model, expanded business, and realized leapfrog development. By meeting the changing value needs of market users, it preliminarily built the best car-user system.

2018

Building the future
BAIC Rocar implements the ‘integration’ strategy in an all-round way, devotes itself to building core competitiveness, and satisfies the changing value needs of users with the innovation of service mode. The distribution network spreads over nearly 40 cities in China, realizing the coverage of key areas.October 13, 2017 ,The Joint Party Committee of BAIC Rocar Service and Trade changed its name to BAIC Rocar Party Committee.

2017

Breakthrough
Based on the comprehensive service within the BAIC Group, BAIC Rocar has established the 13th five-year development goal of the vehicle and user ecological integration service provider with ‘BAIC Rocar’ as its brand.August 4, 2016,The first party congress of BAIC Rocar was held.

2016

13th Five-year plan layout
Platform positioning of Rocar: building a first-class automobile service provider for the whole life cycle. The opening of 10 Mercedes Benz distribution networks has been completed. Pilot businesses such as parallel imports, automobile maintenance and second-hand automobiles were launched.December 30, 2015,The Joint Party Committee of BAIC Rocar Service and Trade was established.

2015

Coordinated Development
Service trade was established as one of the most important segments of BAIC Group, and Penglonghang and Rocar Co., Ltd. were integrated in business.

2014

Platform integration
October 28, 2013,Zhejiang Penglong Star, the first JV-Benz 3S store of Penglonghang, was opened, marking the beginning of the comprehensive dealer network layout of BAIC Rocar. December 6, 2013,The Party Committee of Penglonghang was established.

2013

Rapid Development
BAIC established its own Mercedes-Benz distribution network strategy and renamed Beijing Rocar Automobile Service and Trade Co., Ltd. to Beijing Penglonghang Automobile Trading Co., Ltd. (Penglonghang) on September 18, 2012 as its main investment and management body of automobile distribution business.

2012

Important Turn
Establish development ideas of three business sectors, including ‘automobile, auto parts and trade’, making clear to expand and strengthen service and trade business.

2011

Direction Determination
January 8, 2010, Beijing BAIC Rocar Automobile Service and Trading Co., Ltd. was formally established.

2010

Equity Operation
Through strategic partnership with Ping An Group, Rocar realized joint stock operation and changed management structure and mode, laying a solid foundation for future development.

2009

Joint Venture Preparation
BAIC Rocar finished introducing service and trade resources of Shouqi Car Rental, Tongshun Logistics, automobile sales, and Beijing Automotive Industry Import and Export Corporation, improving the aftermarket industrial chain of BAIC Rocar.

2008

Resources Integration
October 26, 2007,BAIC Group founded a wholly-owned automobile service and trade platform, i.e., Beijing Rocar Automobile Services & Trade Co. Ltd.

2007

Company Establishment
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Industry Status and Enterprise Honor
BAIC Rocar has a strong industry influence in China's automobile circulation and service trade industry. It is the vice chairman unit of China Automobile Dealers Association, the deputy director unit of China Auto Dealers Chamber of Commerce, and the deputy director unit of China Automobile Customization and Modification Industry Development Committee. It is also the standing director unit of 11 national industrial organizations such as China Association of Automobile Manufacturers, China Automotive Maintenance and Repair Trade Association and China National Resources Recycling Association.
BAIC Rocar has won many awards awarded by the China Automobile Dealers Association, such as Most influential Corporate Brand Award, CSR Award and Famous Brand Award of China Automobile Dealers Association.
BAIC Rocar has won China Auto Marketing Groups Top 10 and China Passenger Vehicle Dealers Top 10 many times, awarded by China Auto News and China Auto Dealers Chamber of Commerce (CADCC).
BAIC Rocar is the authorized strategic partner of Mercedes-Benz. BAIC Rocar was ranked one of the top 15 dealers on the list of Auto Dealers of China Top 100 in 2018.
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